It’s one thing to create some great new which the world needs, but it’ll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, so don’t make assumptions how the person you’re trying to achieve already knows what perception.
I always enjoy watching talented inventors, engineers and designers describe their creations to colleagues. There is always an assumptive “you exactly what I mean” going on as they skip the details during the description phase of the explanation, which eventually leads to a communication break-down. I find the best way to overcome these sorts of problems is by bringing within a person who has no working knowledge of the project. Now, talk towards the stranger, a clean slate with no predetermined notions of your invention. Believe you will amaze yourself when you sit and also take notes on how they talk about the awesome product.
Watch that they analyze the invention, discovering its features and benefits. As an inventor you’ll know that your whole demeanor and language selection will change, almost like you’re addressing a girl or file a patent boy. It’s right then and there you’ll discover the genius of communication. You have to throw all the jargon the window and remove preconceptions. Encourage this in order to individual ask fears. Act as the teacher, because when you teach, you will need to re-evaluate anything you know about the subject and provide it in an easy-to-understand style. Teaching is learning, so hopefully the exercise will a person how to communicate your new technology.
Remember, individuals do not buy the actual don’t understand. This makes things especially difficult if your invention is one challenge consumers have never seen before. In that case you’re responsible for showing think a user faces and how to patent your creation solves it, using language they understand. It’s not as simple as it seems, invention patent but having fresh eyes study your invention, as I described earlier, helps you are aware how to market and communicate it.